Ben & Jerry's
- Ben & Jerry’s is the fastest selling luxury ice cream*
- Ben and Jerry’s Cookie Dough 500ml is the No. 1 luxury ice cream in convenience*
- Ben & Jerry’s 3 top selling lines (Cookie Dough, Phish Food & Choc Fudge Brownie) account for 22% of the dessert ice cream sales in winter*
- Ben & Jerry’s ranging is growing at +31.1% YTD*
- Available in 500ml or 150ml tubs in over 18 flavours
- Climate neutral from cow to cup
- Moovellous £4m marketing support, including cinema, press, events, PR and quirky web support
- See www.benjerry.co.uk for more information
* Source: IRI, Total Convenience Impulse, 24 w/e March 08 vs 24 w/e March 09
