Magnum
- Magnum is the NO. 1 impulse ice cream brand*
- Magnum Classic is the No. 1 impulse ice cream, selling 3.3 times faster than Maltesers™ Chocolate stick**
- Magnum White NO. 2 impulse ice cream sells 3.7 times faster than Bounty™ Chocolate stick**
- Magnum Double Caramel is the 2nd fastest selling impulse ice cream***
- Magnum continues to be a best seller with over 10 million Magnum ice creams sold every year in the UK alone****
- The brand is communicated in all media channels including TV, consumer press, online and outdoor
- With 8 different flavours to choose from:
1) Magnum Classic - Bestseller
2) Magnum White
3) Magnum Mint
4) Magnum Almond
5) Magnum Double Caramel
6) Magnum Ecuador Dark
7) Magnum Temptation Chocolate 8) Magnum Gold?! - NEW for 2010
*Source: IRI, YTD & latest 12 wks value sales, CWD & CROS 09
**Source: IRI, value sales total impulse incl WW & SD excl AOI YTD09, 12 w/e 13 Jun 09
*** Source: IRI, Grocery Imp Outlets excl. AOI, 52 w/e 11 Jun 09
