Business Tips
Did you know that a third of all ice cream purchases are made during the winter months? This means winter is an ideal opportunity for retailers to maximise their sales and extend the ice cream season.
Desert ice cream is a key sector and accounts for 45% of all winter ice cream sales, currently growing at +4.9%*.
We recommend that you keep 50% of the cabinet for impulse ice cream and stock the other 50% with Take Home ice cream. If you're using a twelve basket freezer, follow the diagram below to arrange your cabinet. Our planograms are designed to ensure that you always stock the best selling and most profitable ice creams.
Did you know that a third of all ice cream purchases are made during the winter months? This means winter is an ideal opportunity for retailers to maximise their sales and extend the ice cream season.
Desert ice cream is a key sector and accounts for 45% of all winter ice cream sales, currently growing at +4.9%*.
We recommend that you keep 50% of the cabinet for impulse ice cream and stock the other 50% with Take Home ice cream. If you're using a eighteen basket freezer, follow the diagram below to arrange your cabinet. Our planograms are designed to ensure that you always stock the best selling and most profitable ice creams.
*Source IRI Convenience Value Sales (Nov-March 08)
The choice of what to stock is yours. However please note that if you have a freezer supplied directly by Wall's, under the terms for supply of the Refrigeration, you are required to reserve at least 50% for the display of Wall's products.




