• 

  1 - Let people know you sell ice cream

  Show customers and passersby that you sell ice cream by displaying POS items such as pavement signs, flags and waste bins outside your store. This may result in further impulse buys, growing your overall business.

   
   

• 

  2 - Keep your cabinet clean and full

  Only 50% of intended ice cream purchases result in a sale due to unappealing cabinets. Check your stock regularly and clean and defrost your cabinet to attract more sales and keep running costs down.

   
   

• 

  3 - Stock the best sellers

  Stock the best selling brands in each of 4 segments – chocolate snacks, cones, adult refreshment and kids – to make it easier for your customers to find what they want.

   
   

• 

  4 - Make your cabinet easy to find

  Place your cabinet in a high traffic flow area near to the till and ideally amongst other impulse products.

   
   

• 

  5 - Draw attention to your cabinet

  Use indoor POS items such as freezer display boards, basket labels and cabinet stickers to make your cabinet stand out.

   
   

• 

  6 - Stock ice cream all your round

  A third of all ice cream sales are made during the winter months, so stock up now and don’t miss out!

   
   

N.B - All references to layout and stocking of cabinets are recommendations only. Retailers are free to order and arrange their stocking as they see fit.