Woodrows, Bishopton (June 2008)

"I've seen an increase in Wall's ice cream sales since Wall's have raised awareness of key lines and indicated lines that potentially could sell in our store, and mostly this has proved correct. Wall's have been keen to work with us rather than tell us what to do, which for many retailers is a turn-off"

High Etherly Post Office, Bishop Auckland (July 2008)

"Since introducing new Wall's products we sell about 4 cases a week more. Magnum and Cream of Cornish are the most popular."

Food Market, Folkestone (July 2008)

"We've started to arrange the ice cream so that the product can be seen and put stickers on the freezer to draw the attention of customers. I think sales will increase."

Costcutter, Windsor (July 2008)

"I've increased my sales since I know which ice cream products sell really well and which are dead lines in my store. Sales have increased since merchandising my freezer to look nice. The most impact is from the display on my freezer to advertise promotions. Market share information was very useful also."

Shepperton Food and Wine, Shepperton (July 2008)

"Knowing how to make the freezer look good, and putting up a price board and stickers helped sell more ice cream. I gained around 20-25% in ice cream sales. The point of sale was really helpful for our business."

Londis, NW1 (July 2008)

"Having information about new Wall's products, as well as stickers, has given us approximately 20% increase in sales of ice cream."