Viennetta
- Viennetta Vanilla is the No.1 Family Dessert ice cream*
- Viennetta is a recession busting family dessert - perfect for all occasions and perfect for Sunday Lunch & Christmas
- Viennetta comes in 2 flavours:
1) Viennetta Vanilla – bestseller
2) Viennetta Mint - Plus NEW for 2010 is Viennetta Buscuit Caramel
- Don’t forget that the Convenience sector is worth £53m**
- 27% of ice cream sales occur in the winter months with convenience.*
- Nearly 50% of these sales are from tub ice cream and in particular dessert and luxury ice cream.*
* Source: IRI, Total Convenience Impulse, 24 w/e March 08 vs.24 w/e March 09
** Source: IRI, Total Convenience - March 2008/09 - 26 weeks
