What to Stock

  • 57% of people who fail to make an intended purchase do so because stores do not have the brand they want to buy.*
  • We recommend that your top selling 15 lines have their own baskets. Placing more than one product in a basket can reduce sales by 10% as shopper’s walk away from a poorly laid out, cluttered cabinet.**
  • Remove slower selling lines from the cabinet to stop them tying up your money and freezer space.
  • It’s important to stock the right range to maximise your impulse sales during the summer months.

*Source HIM CTP 2008 **RMS Nov 2008
**Source IRI Value Sales, Oct 07 - March 08

Top selling impulse lines***

  • Cones and other slower moving chocolate lines should be merchandised on the top shelf. Chocolate products should be merchandised in the middle shelf where faster moving lines have priority.
  • Kids and adult refreshment lines should be blocked together on the bottom shelf to optimize the higher stock holding.